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TikTok will begin labelling content created using artificial intelligence

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  The move announced on Thursday, May 9, aims to address concerns about misinformation proliferating on the popular social media platform. Tiktok @africanews "AI enables incredible creative opportunities, but can confuse or mislead viewers if they don't know the content was AI-generated," the company said in a prepared statement. "Labelling helps make that context clear—which is why we label AIGC made with TikTok AI effects and have required creators to label realistic AIGC for over a year." Illuminating the AI Landscape TikTok said that it's teaming with the Coalition for Content Provenance and Authenticity and will use its Content Credentials technology. The company said that the technology can attach metadata to content, which it can use to instantly recognize and label AI-generated content. TikTok said its use of the capability started Thursday on images and videos and will be coming to audio-only content soon. Over the upcoming months, Content Credentia...